Skip to main content

Songs To Welcome Callers -- Boon or Bane

Songs To Welcome Callers -- Boon or Bane

In India the practice of having musical notes and cine songs instead of the traditional Tring Tring in phones is becoming increasingly common. It is called in different names in Chennai and charged with exorbitant rates like Airtel calling it Hello Tunes, Hutch calling it Caller Tunes, Aircel calling it Dialer Tunes.

Though each operator calls it in thier own attractive names the underlying concept is same. When a caller calls you in your mobile or landline number activated with this service, the telephone switch in your attached exchange instead of sending the traditional Tring Tring tone back to the caller (for eight rings), sends the musical notes to the caller. The operators and marketing enthusiasts claim that this would keep the caller stay tuned to the phone. For the operators it means an extra rental charged for this. They charged a fixed charge for setting up the tone as 'Caller Tune' and then a fixed monthly rental for availing this service.

In fact, if you carefully watch the marketing activities of providers like Airtel, if you have'nt subscribed, every now and then you would be getting a spam call from these operators. I am just trying to summarize a few points on these new innovation and I feel that there are more demerits with them rather than advantages.

  1. First and foremost I feel that it violates the normal global telecommunications standards. With the worldwide Tring Tring, you can say that the first ring is for acknowledging the call to the switch and the second tring indicates that CLI gets flashed in the subscribers' device (if he has subscribed to that service -- Network subscription) Hence for this reason, CLI enabled instruments' manuals say that the call need to be answered only after the device rings at least two times. And normally after eight rings the call is claimed to be 'Unanswered'. An unanswered call can be handled by a variety of pre-configured ways. A few of the known ways are:
    1. Call drops
    2. A pre-recorded network voice "The subscriber is not able to answer the call now" is given.
    3. The call is transferred to a Voice Mail box.

      Now with the Tring Tring getting extinct and each of the song having its own length, intonation, we do not have a standard to demarcate between the individual rings.
  2. The mobile number is localized. With a very local vernacular song being played while the caller is calling the person and if the person who is calling is from an alien country he might not know whether it is a message or an abuse or some other technical snag.
  3. Out of Context songs: Some of the songs might be totally out of context. For example, recently when I called a HDFC Marketing agent, he was having the song "Vaazha Meenukkum Vilangu Meenukkum Kalyanam". But what happens if the caller is trying to convey some obituary message. Then this song is totally out of its focus and makes the caller to run crazy. Similar out of context situations befit the problems of eve-teasing. The traditional Tring Tring is world-standards since it just serves its intended purpose -- communication without getting infected by any emotions -- regionally, religion-wise, culture-wise.
  4. Telecommunications value-added services would not be available. If you have services like Call Waiting where you can know when the person you are dialling is busy talking, you would get a variant of Tring Tring. But with such musical notes enabled, this 'Call Waiting' Dial Tone is no more possible.
  5. Religius Sentiments disturbed. Normally it is said that certain mantras like Gayatri Mantra should not be recited in the public. And with these HelloTunes, I could see scores of people having Gayatri Mantra as thier Hello Tunes.
Currently it is good that BSNL does not jump into this ugly marketing and they still preserve sticking on to the classic standard Tring Tring. We hope that even the private operators and subscribers would soon realize the folly and limitations of these musical rings and would make some corrective actions.


Anonymous said…
An interesting SMS today I recieved from my mobile operator (Airtel Chennai)

"Special Offer! Enjoy FREE Hello Tunes for 1 month and make your callers listen to your favorite song. SMS SUB to 700 and activate the Airtel Rahman Hello Tune".

There are very many interesting observations and followups related to this simple text message:

(*) When I called 121 regarding whether the message to 700 is toll free or is chargeable, there was **NO ANSWER. JUST PUT ON HOLD AND VANISHED INTO THE WILD**.

(*) When I asked whether after the trial period, would you remind me or just start charging me. **NO ANSWER. JUST PUT ON HOLD AND VANISHED INTO THE WILD**.

(*) When I asked whether there would be any one time processing or installation charges along with 700. **NO ANSWER. JUST PUT ON HOLD AND VANISHED INTO THE WILD**.

And more interesting observations:

(*) When did A. R. Rahman become Airtel Rahman? Has he become a sole ambassador for Airtel only?

(*) The message has very many contradictory statements. The first line says "...callers listen to your favorite song" and the next line says "SMS SUB to 700 and activate the Airtel Rahman Hello Tune". What if I don't like this song of Airtel A.R. Rahman? I think the marketing executives framing such slogans should have a proof checking phase before shooting the text messages for delivery.
Anonymous said…
A brilliant summarry of are subscribers are violating the global regualtions

Popular posts from this blog

Ayyappa (48-day) Observation -- Rules and Restrictions

Ayyappa (48-day) Observation -- Rules and RestrictionsOne of my friend was suggesting me this -- "Why can not you put up some kind of blog post or an article summarizing the 48 day observation rules to be observed. Well. I had a small pocketbook and a couple of PDFs circulating in the emails.Most of the rules normally are hearsay from our elders to us. As my friend suggested, today since I was relatively free, just thought I would update it as bullet points, so that future Ayyappa Swamis  can immensely benefit from the same.While my pocket books are in Tamil, I am attempting to compile the same in English. Should you find discrepancies, share your thoughts and observations as comments.Most of the rules and observationary regulations are purely for our own control and development -- to streamline our day-to-day chores.All round the work time, keep your mind only focused on the Lord. Even the work you do is being instrumented by the Lord. Dedicate the same to the Lord.  Perhaps, Bh…

"Arindhum Ariyamalum" Sloka

"Arindhum Ariyamalum" Sloka

There was one Swami (Karthik) who had expressed a bit of dejection since on a particular day, he could not wake up early and he was feeling a bit down as expressed over here. As far as my little information goes, I think, our guruswami's have taken these issues into consideration and the Arindhum Ariyamalum sloka that we recite accomodates for all these mistakes that are committed with and without our knowledge.

I searched a while to give this sloka lyric to Swami but since I could'nt get it, I have typed it myself in a Word document using a Ayyappa picture and Unicode Tamil and captured as JPG using Irfanview. I would like to share the same with other readers as well.

Om. Arindhum Ariyalum Therindhum Theriyalum
Naangal Seitha Sagala Kutrangalaiyum
Poruthu, Kathu Rakshithu Arul Puriya Vendum
Sathiyamay Ponnu Pathinettam Padi mael Vaazhum
Kasi Rameswaram Adakki Aalum
Om Hari Hara Sudhan, Ananda Siddhan Ayyan, Ayyappa
Swamiyae Saranam Ayyappa.

ஓம். …

Nemili Bala (Tripura Sundari) Temple

Nemili Bala (Tripura Sundari) TempleA calm and poised atmosphere near Vellore, the most elegant town of Tamil Nadu in the district of Arakkonam is a village called Nemili. Seated in her own house, Sri Bala Tripura Sundari has been incessantly showering her blessings on Her devotees for several years. I have also heard of Her temple from my relatives but it is a significant truth cum stipulation that unless the Lordess wishes you to see you, it is becoming almost next to impossible to go to this temple. Even to search information on the website, I think, I could not locate it till now and just reached a YahooGroups website NemiliBala. I wanted to share a few info about this temple so that other pilgrims too can get benefitted by praying to the Lordess for Her darshan and blessings.Other temples of Tripura Sundari:ThiruvanmiyurTri SoolamThirukazhunkundramThiruvathiaiSirkazhiHistory of the Temple/Sthala Varalaru:The significance of Bala Tripura Sundari unlike Her other temples enlisted a…