Tuesday, October 24, 2006

Coke Opens Its Factories for Quality Audits For Everyone

Coke Opens Its Factories for Quality Audits For Everyone

Following the nationwide cries against harmful pesticides, lizards and condoms in Coke and Pepsi, these soft drink giants have initated a new marketing campaign to the public inviting them to the factories to showcase the quality processes that they have in practice.

At least in Sun Network group of Channels, this advertisement in anchored by Radaan Pictures head, Radhika Sarathkumar. The email id that can be used for communication towards scheduling a slot for factory visit is: indiahelpline (at) apac.ko.com

Interested NGOs can try scheduling an appointment to get the clouds of doubts cleared.


Shrinidhi Hande said...

I'm not sure to what extent we can trust those factories. Once you go there they'll show what ever they want to do and convince you that results are not harmful. They may not give you the freedom to conduct an experiment the way you wish. Even if they do, still they can never prove that drinking them will contibute to ur health

Vasudevan Deepak Kumar said...


Thanks for dropping in and sharing your views. You are true that these thrown open factory visits are eye-washes to provide some assurance to public about quality and to prevent sales from sinking down.

They also try to get celebrities to market these thrown open factory visits. In Tamil Channels it is Radhika Sarathkumar while in Asianet it is a Hindi actor. I forgot the name.